grep: allow to use textconv filters

Recently and not se recently, we made sure that log/grep type operations
use textconv filters when a userfacing diff would do the same:

ef90ab6 (pickaxe: use textconv for -S counting, 2012-10-28)
b1c2f57 (diff_grep: use textconv buffers for add/deleted files, 2012-10-28)
0508fe5 (combine-diff: respect textconv attributes, 2011-05-23)

"git grep" currently does not use textconv filters at all, that is
neither for displaying the match and context nor for the actual grepping.

Introduce a binary mode "--textconv" (in addition to "--text" and "-I")
which makes git grep use any configured textconv filters for grepping
and output purposes.