discuss the tool in more detail, add too much words

not yet ready, just added more words
figures for city council, analyst

shades of guernica
lame drawing of the system letting everybody know
minor edits based on brooke's review
more based on brooke's comments
minor edit
typos
white bg on figs, error in link in summary
Added the concept of the smart-phone app/automated notification to the solution section.  Removed some hedging language.