Squashed commit of the following:

commit fec234b238d6d2b9baca3b8f112de4f6bc58def0
Author: Jess Telford <jess+github@jes.st>
Date:   Wed Dec 18 11:08:23 2013 -0800

    More generalized / simple example in docs

commit d90597be62b380fb274a982f61558bbf97157682
Author: Jess Telford <jess+github@jes.st>
Date:   Wed Dec 18 11:05:10 2013 -0800

    Link out to Assertive library from example

commit 3d0d06d2d0e1252fbbd6ddc755abba6a582127a1
Author: Jess Telford <jess+github@jes.st>
Date:   Wed Dec 18 11:04:08 2013 -0800

    Minor rearrangement of README.md

    Examples first help show why/how they should use the tool. Then once they're hooked, they'll read the installation steps.