Return 404 unless we can find API builder for resource

In order to protect us from rendering a resource simply converted to
json, without processing it with API data class, this commit changes
JSON responder behavior to render 404 if we can't find associated data
class. The only exception to that rule is when resource is already a
Hash, meaning that it was processed before - we sometimes return for
example simple Hash responses like { result: true }.

The Hash exception could allow to accidentally pass resource.as_json to
responder, but in travis-ci/travis-support@124b8b6 I disabled default
as_json method on AR::Base classes, so the risk of such mistake is
lowered.