Anticipating a bunch of Reelio's needs, this is a good forking spot from
https://github.com/SlashRoot/WHAT/tree/44f50ee08c5d7acb74ed8a4ce928e85eb2dc714f/deployment

@jMyles and @JamesTFarrington took this code, added changes inspired by
dicussions between @jMyles and @anthonyalmarza, and made it sufficiently
agnostic to stand on its own.

We humbly submit this as the first pull request for hendrix.