added django-storages for serving up static assets and uploaded files via S3, and added gunicorn for Heroku
be explicit
need boto for integration with S3
need to add django-storages to the installed_apps
Instructions for enabling the user-env-compile flag, and enabling the grappelli dir for admin
Add Sendgrid for sending emails
Enable the accounts so new users can register and login
Speed up the deploys by not running collectstatic
More info about deploying to Heroku
Settings for mezzanine-events
Replace mezzanine-mdown with mezzanine-pagedown because pagedown is still maintained and works with filebrowser
add reference links for mezzanine-events and mezzanine-pagedown.
don't push the /static dir to save time in deploying
do i need to git rm this file everytime i want to re-enable collectstatic?
More resources about mezzanine-pagedown and Heroku help
Add our email addresses so that Sendgrid will know who to put in the From: header
since mezzanine-pagedown uses submodules, we have to use the hg checkout rather than the zip file

see here for more info on why this is necessary:
https://bitbucket.org/akhayyat/mezzanine-pagedown/issue/4/pagedown-javas
cript-files-not-included
oops. forgot the #egg= part
Apparently Heroku doesn't include mercurial, so I need to install it manually.
of course the package name is different than the command name. d'oh!