Basically, we have two strategies to optimize the website of the law firm for the search   engines. These include the promotion of article content online directories and building keyword   rich content on your site. Out of 10 Internet users, 9 turn to search engines when they want to   learn more about or to reduce legal services. Google last year commissioned a study to   review the behavior of Internet users. The results showed that, before the majority of Internet   users land on any site, they are looking for the appropriate URL, the search engines. Most of   your web traffic will be charged with the search results or to article directories.