Refit with bluebottle

Due to separation into Bluebottle apps and diverging changes, issues existed causing templates not to override the correct blocks and including non-existent static files due to relocated files.

This branch already takes in account the SEO/meta pull request and is the latest, correctly functioning version based on onepercentclub/master. 

A pull request for the corresponding changes in Bluebottle can be found at https://github.com/onepercentclub/bluebottle/pull/11, required to keep the total package functioning.