refactor to bootstrap

Also refactors the jekyll setup to allow us to use more markdown. red carpet (the markdown parser) is configured
so that the markup is parsed as closely to github as it would over there.
started work on backend-frontend protocol docs
rewrite for clarity and specify vnd. mime type
more clarifying
add first install docs

these still need lots of work ;)
some hacker docs
bugfix
more documentation...
bugfix
bugfix
version prefix in doc
add YAML front matter to existing pages after rebase