js format - proper indentation.
Upload images using filepicker.io
* Uses the s3 bucket named 'whysaurus'
* The cloudfront CDN domain is d3uk4hxxzbq81e.cloudfront.net,
  you'll see it sprinkled through the code.
* Need to differentiate between old data (external urls) and
  new data (fp -> s3 -> cdn), maybe migrate between the two.