Fixes #253 - updates 2-1-1 text

Tones down 2-1-1 text and removes it from being associated with the
emergency boxes.

![screen shot 2013-09-19 at 1 27 29 am](https://f.cloud.github.com/assets/704760/1170732/37be2fa2-20ec-11e3-8a0e-047218fcdaa3.png)