I know you've done this according to the specification, so right now I'm disagreeing with the spec, not with you:

It's a very common mistake to use technical names in the user interface. Although the label "matches synonym" is not _extremely_ technical, it's still much more meaningful to the programmer who coded this feature than it is to the user who reads the results. In order for this to be more "human-readable", I suggest to replace "Matches synonym" with "Alternative name". Also, the label ("alternative name") should have a different style than the actual name you're displaying, because it is secondary to the purpose of this field. Here's my suggestion: ![search_result_hint](https://f.cloud.github.com/assets/651980/536363/b771a1dc-c153-11e2-9f7e-03d598ef1bc4.png)