Extract the place kind from the place to create the heading. Closes #774

Closes #774. Perhaps a bit too smart for its own good?

Result is something like this:

![adrian_john_williams_overview____pombola_south_africa](https://f.cloud.github.com/assets/187630/1192856/e453426e-2468-11e3-949a-dcd9332a2af3.png)