These directions are kind of weird as they're half-way for developers, but not completely...

If you're going to clean them up, perhaps invert the order of installation instructions as ``sudo easy_install`` will Just Work the most places, and change this more complex block to be "For developers" and read:

```bash
git clone git://github.com/urbanairship/ua-api-utils.git
cd up-api-utils
virtualenv .
. bin/activate
python setup.py develop
```