Uncapitalize the internet. 

#### `The Internet` is every giant thing.
It's Enron and Exxon; it fucks people over because it can.  

#### `The internet` is people. 

**People** matter; **people** care and are worth caring about. (They submit picky Pull Requests that make RailsBridge better.)

#### I want to make `the internet` better. The `Internet` can go fuck itself.