"Avoid ‘make’ keyword: Prefer struct literal initialization syntax"
—[Go code reviewer field guide](https://docs.google.com/a/soundcloud.com/document/d/1HbsbcAV1AlVsZcsVRtM4bL4zs0Z6nr2xGZ9wD2ixf2o/edit#heading=h.s603rdy6usu3)