I'm treating "post-preview" as the name of the plugin. I'm following the twitter-bootstrap pattern such that any element you specify data-toggle="post-preview" will invoke this as a post-preview. I think this is overkill for this though especially since I'm not generating the HTML required for post-preview to work properly. Either way I can change this if you wish, though changing lines 39 and 54 don't make sense to me since it's for namespace purposes. Let me know what you think @msevestre