I think it is nicer to start a bit more commercially relevant, as it is written also for merchants/third parties. So something like this: "Paylogic offers a feature to allow the pre-filling of the personal data of a consumer during the sales process via a personalized URL. This can be used whenever a merchant already has the data of the consumers and wants to offer these consumers a more personalized and smooth ticketing process, or when a pre-registration step is used. The following sections...".