[WIP] PIM-1330 : fix mass delete products

Bug fix: [yes|no]
Feature addition: [yes|no]
Backwards compatibility break: [yes|no]
Unit test passes: [yes|no]
Behat scenarios passes: [yes|no]
Checkstyle issues: [yes|no]
ChangeLog updated: [yes|no]
Fixes the following jira:
 - PIM-1330