Actually better name for publishing, it would appear

Results in:

[info] 	published bfg to https://oss.sonatype.org/content/repositories/snapshots/com/madgag/bfg-repo-cleaner/0.5.1-SNAPSHOT/bfg-0.5.1-SNAPSHOT.jar

bfg-0.5.1-SNAPSHOT.jar is basically what I want for a downloadable
jar name, so this is good.