Add Google Analytics with AdMob.

Downloaded directory GoogleAdMobAdsSdkiOS-6.5.0 from Google. In Finder, drag directory into Xcode project folder.
In Xcode project navigator, add group GoogleAnalytics and subgroup Library. Drag header files from Finder into Xcode project navigator Library group.

Reference
https://developers.google.com/analytics/devguides/collection/ios/v2/#headers
In Xcode project build phases add Apple frameworks CoreData and SystemConfiguration. GoogleAnalytics depends upon them.
In Xcode project build phases add GoogleAnalytics libraries libGoogleAnalytics.a and libGoogleAnalytics_debug.a. After adding to project, in project navigator drag files to Frameworks group.
In ConvertAppDelegate import GAI.h and in application:didFinishLaunchingWithOptions: configure Google Analytics. Use placeholder tracking id @"UA-YOUR-TRACKING-ID".
In app delegate change Google Analytics placeholder trackingId to actual trackingId.
In ConvertViewController.h subclass Google Analytics GAITrackedViewController.
In ConvertViewController viewDidLoad call super viewDidLoad so super class can respond.
In ConvertViewController viewDidLoad set self.trackedViewName.
In ConvertViewController.m add comment, re-indent.