Standard Page Titles
Move #promo_area to site-wide except is_front_page()
Add GA tracking to Affiliate Links
TODO: DRY This $itemtype filter
Colour
nav--buttons and colour variants
TODO: Move this to pluggable UI modules
Subheading typograpy
400 turned out to be better font-weight than bold in this case
an unexplored beauty that makes up for ugliness of bold of
'Lato' typeface.
Extra + CSS