Avoid conflict with org-mode's org-reload

 - package name can't start with org- or the function org-reload is
   confused.

Fixes #99
Some commentary on the weirdly named org-mode file

Ref #99
Replace all uses of `looking-back`

 - it scans from the start of the buffer unless you give it a start
   position. In other words, it is hella slow in large files and in some
   suboptimal modes.

#100