The [JS Style Guide](http://mozweb.readthedocs.org/en/latest/js-style.html) says to not line up variable names, this applies to objects as well.

Also, use single quotes instead of double quotes if possible in JS.

Also also, we shouldn't be using inline scripts anywhere, it makes it difficult to use CSP across the site. Instead these should probably be data-attributes on an element somewhere that the JS reads in.