Is this a ’subtitle’ in the sense of a continuation of the title, a bit like a tag line? For example, the [Ender’s Game film poster](http://www.imdb.com/media/rm2563168256/tt1731141?ref_=tt_ov_i) has a _subtitle_ ’This is not a game’, which is a bit like a tagline. This is different to a _description_ (‘A 2013 sci-fi movie’) or _summary_ (‘ In the near future, a hostile alien race called the Formics have attacked Earth…’). I guess some initial data in the SQL evolutions script would help with this. What are the launching HM products, and their subtitles?