majority of version 1-1 complete

Added all available data elements.
Used lxml and xpath calls to construct a list containing titles, and a dictionary of key/value pairs.
This is then stored in memcache and emitted as json.

Left to do before merging with master:
* Verify memcache namespacing is correct
* Sanitize arbitrary punctuation sprinkled around in the source.
* General housekeeping, formatting, etc