Decentralize phtize

Summary: The idea is to have all `phtize` definitions in applications to allow their separation.

Test Plan: Clicked View Options after mangling the translation.

Reviewers: epriestley

Reviewed By: epriestley

CC: btrahan, Korvin, epriestley, aran

Differential Revision: https://secure.phabricator.com/D7345