Nice error message, especially using `\n` to add line breaks to make it more legible. Another way you could write multiline comments (though this isn't common at all):

```ruby
puts <<-eos
****Oh! Disculpa.****  
There are no matches at this time.  
Please try another search, or check us out at a diffent time.  
If you'd like to further explore Organic Index, try searching for the word milk.  
**********************
eos
```