Add setup.cfg for linting options
Remove publish command
Use pkgmeta file for meta data

This avoids importing the package before it's installed
Remove BSD license
Use setuptools/find_packages
Remove history file
Remove app files and folders

These often aren't needed for Django apps.
Use our doc template
Add lint command
Use PyTest for testing
Update test runners

"setup.py test" is king. Tox runs it for multiple environments. Travis
runs tox.
Add more things to ignore
Remove AUTHORS file
Remove license
Remove contributors list
Update README
Remove CONTRIBUTING file
Prevent cookiecutter from rendering doc templates

This may be cleaner in the future if
<https://github.com/audreyr/cookiecutter/pull/132> is merged.
Change default names
Add Django as requirement