fleshed out the main big-data-publishing.md document with an initial narrative structure that integrates the points raised in the original brainstorm checklist on github
Merge branch 'refs/heads/master' into work-out-narrative

Conflicts:
	guide/big-data-publishing.md
Merge pull request #5 from theodi/work-out-narrative

fleshed out the main big-data-publishing.md document with an initial nar...