move documentation for creating a new user
update README with instructions for Heroku and Jenkins
update README with instructions for Heroku and Jenkins

Conflicts:
	README.md
update README with css and javascript styleguide references
add rspec-set for faster specs

see: https://github.com/pcreux/rspec-set
update pages controller spec for GET #home
add user factory with :admin trait
add password to user factory
validate user factory