Allow Operator to easily overwrite value parsing for subclassing

Sometimes you just want to modify how an Operator parses a value, and it is not very DRY to do it in blocks (especially if it is not specific to one class):

```ruby
class HotelSearch
  include Omnis::MongoQuery

  def self.matches_words(params, name)
    value = params[name]
    return nil if value.nil?
    value = value.to_s.downcase.gsub(/[^\p{Word} ]/, '').split.join('\s.*')
    Matches.new(name, value)
  end

  param(:name, Matches) {|params| self.matches_words(params, :name) }
  param(:city, Matches) {|params| self.matches_words(params, :city) }
end
```

If Operator supports `::parse_value`, the common case is less verbose and reusable:

```ruby
class MatchesWords < Omnis::Operators::Matches
  def self.parse_value(value)
    return if value.nil?
    value.to_s.downcase.gsub(/[^\p{Word} ]/, '').split.join('\s.*')
  end
end

class HotelSearch
  include Omnis::MongoQuery

  param :name, MatchesWords
  param :address, MatchesWords
end
```