generate-upgrade can now take target_dir argument

Previous generate-upgrade required renames in rel/ directory:

    rebar generate
    ...changing code...
    mv rel/<release> rel/<release_prev>
    rebar generate
    rebar generate-upgrade previous_release=<release_prev>

With the proposed changes you can now do the same without moving things:

    rebar generate # default target dir: rel/<release>
    ...changing code...
    rebar generate target_dir=<release_new>
    rebar generate-upgrade target_dir=<release_new> previous_release=<release>