Create libpgcommon, and move pg_malloc et al to it

libpgcommon is a new static library to allow sharing code among the
various frontend programs and backend; this lets us eliminate duplicate
implementations of common routines.  We avoid libpgport, because that's
intended as a place for porting issues; per discussion, it seems better
to keep them separate.

The first use case, and the only implemented by this patch, is pg_malloc
and friends, which many frontend programs were already using.

At the same time, we can use this to provide palloc emulation functions
for the frontend; this way, some palloc-using files in the backend can
also be used by the frontend cleanly.  To do this, we change palloc() in
the backend to be a function instead of a macro on top of
MemoryContextAlloc().  This was previously believed to cause loss of
performance, but this implementation has been tweaked by Tom and Andres
so that on modern compilers it provides a slight improvement over the
previous one.

This lets us clean up some places that were already with
localized hacks.

Most of the pg_malloc/palloc changes in this patch were authored by
Andres Freund. Zoltán Böszörményi also independently provided a form of
that.  libpgcommon infrastructure was authored by Álvaro.
Don't build libpgcommon_srv.a just yet

It's empty, and some archivers do not support that case.
Rename "string" pstrdup argument to "in"

The former name collides with a symbol also used in the isolation test's
parser, causing assorted failures in certain platforms.
Merge branch 'master' into matview