Broad updates:

- renaming this component to alchemy-base
- adding CSS generation and putting in dist/css
- adding ignore on component.json and moving to top level
- updating Gruntfile to reflect new build concept
- Cleaned up un-necessary cruft

The included move of component.json and updates to the dist/ directory are in order to reflect the future change of doing release directly from master and using 'ignore' declarations in component.json to create constrained releases (compared to how a release is currently performed in the README).  In this form, an installed version of the component would result in a developer getting:

alchemy-base/
  component.json
  dist/
    alchemy-base.js
    alchemy-base.min.js
    alchemy-base.scss
    normalize.scss
    media_object.scss
    css/
      normalize.css
      media_object.css

* the SCSS could be put into it's own directory

A user linking to this, in a Rails project for example, would have something like:

@import "alchemy-base/dist/alchemy-base";

The current form a user receives is:

alchemy-base/
  componene.json
  alchemy-base.js
  alchemy-base.min.js
  alchemy-base.scss
  normalize.scss
  normalize.css

And imports:

@import "alchemy-base/alchemy-base";