Personally, I like to keep my project root as empty as possible. Therefore I'd propose to add a bin/ directory in which we place this file and the .bat file. If my application is called FooBar, I am used to name the executable bin/FooBar. I'd propose to do the same here, also in order to avoid confusion with ZFTool, and simply rename this file to bin/ApplicationName (people will gather that they can rename it ;)).