Actually, if we're going to do that, we're better off doing this:

```
  <plugin>
    <artifactId>maven-release-plugin</artifactId>
    <version>2.4.1</version>
    <configuration>
      <releaseProfiles>release</releaseProfiles>
      <goals>deploy</goals>
    </configuration>
  </plugin>
```

This will activate the release profile when the plugin is active, and execute the deploy goal (default is deploy and deploy-site)