Expand on goal.
Clarify wording.
Clarify mission.
Indicate that more steering committee members will be added.
Explain strategy for bringing on partners.
Explain how campaigns will work.
Clarify that tools can be used by other music offices.
Clarify that campaign is longer than a day.
Add paragraph about sustainability.
Add note about local community.
Change "deployed" to "maintained".
Define civic software and infrastructure.