Merge pull request #2 from mystichacker/master

Add subscription support
Merge pull request #3 from mystichacker/master

Add varies
Merge pull request #4 from mystichacker/master

Documentation support
Merge pull request #5 from mystichacker/master

Ruby 2.0 and fixes
1. Revert change 6fa8f59 to JSON-escape String's. 2. Allow tests to pass by using Market 76's desc => description alias mapping
force update in version #
no need to upgrade version -- will just tag this
Advisory Firm -> Firm
Add root namespace and action