This makes m2e bark with the infamous "plugin execution not covered" :-(

Adding it in a non-m2e profile -only active during CLI builds- would be better : 
```
  <profile>
     <id>non-m2e</id>
     <activation>
       <property>
         <name>!m2e.version</name>
       </property>
     </activation>
     ...
   </profile>
```