After wearing out google and lots of trials and errors, I'm starting to think that there isn't any cross-browser way to cleanly zoom HTML content (yet) as CSS3 scale transform doesn't quite seem to be there. (cf. [here](http://stackoverflow.com/questions/10858523/css-transform-with-element-resizing) and [here](http://stackoverflow.com/questions/10723647/effect-other-elements-while-applying-css-transform-scale).) With some relatively gnarly (and rather brittle) javascript I can get it to work in webkit, but the code would be different for chrome and (possibly different still for) mozilla. Should we consider dropping this functionality for now, or should I continue investigating?