evaluate the AWS values first
set the python path in the procfile, and use foreman to start the server
make the docs less verbose so they're more readable in plaintext
since the settings.py file is nested inside the config/ dir, we need to go up one directory to find the static files
change timezone from LA to NY
don't use S3 to serve static assets for now, and serve them up using dj-static
reference docs to more info about dj-static