HyperlinkedIdentityField uses `lookup_field` kwarg.

According to the [Serializers API Guide][1], `HyperlinkedIdentityField`
takes `lookup_field` as a kwarg like the other related fields and the
generic views. However, this was not actually implemented.

[1]: http://django-rest-framework.org/api-guide/serializers.html#hyperlinkedmodelserializer