@christianv probably. Though i can see benefits to having the separate skeleton directive later on but maybe I'm doing premature optimization. If there was a more complicated two-way bind model that needed to be passed in  to another directive, this could be a handle way to push those through (ie: every "ETS" word in the snippet should link to ets home page (a similar enough request came through JIRA earlier...)).

I'll take out the skeleton directive for now and just stick with the plain data attribute. Keeps things simple.