Disable new signups.
Take out old news.  Put in a new piece.
Nothing much.
Put 'claim site' in the banner image (using elite graphics skills).
Use graphic for email address.
Add 'contact' page.
Add 'contact' page.
Initial revision.
Link to claim page.
Add claim page.
Flesh this out a little.
Initial revision.
Don't tell about them not having an openid account - they have to have one already.