An attempt at a cleanweb story blog post

I'd like to get this published today for the #wearecleanweb thing. I've tried to distill some of the stuff from our earlier conversation, while trying to remain as unbiased as I can towards outcomes. This isn't the final version of our 'why', but it's hopefully a step towards it. It would be good if the first quote could be our one-liner, so if anyone has improvements, please shout. I've kept it as simple, descriptive and short as possible. I think the 'use web technology' bit could be more exciting.

Comments?