Rebrand to Edge Web Fonts

![help](http://f.cl.ly/items/070S3N3N1Y2R1m1W0H0p/Screen%20Shot%202013-05-23%20at%2012.35.28%20PM.png "help")

![pick](http://f.cl.ly/items/3L2E0K3T0s0W1j0Y3x3g/Screen%20Shot%202013-05-23%20at%2012.35.55%20PM.png "pick")

![load](http://f.cl.ly/items/3G3t3W2R090y1J0i1U0I/Screen%20Shot%202013-05-23%20at%2012.35.11%20PM.png "load")

**NOTE:** The product name is stored as a translated string. This only updates the English string. It would be easy to update the string in the other languages, which seems like the right thing to do in this case, but the ALF team doesn't want me to do that, right @ybayer? 

CC @larz0 @ryanstewart