Rails-ification :)

http://new-railsbridge-nyc.herokuapp.com/

* The commits in this PR can be squashed if necessary
![screen shot 2013-10-01 at 11 36 32 pm](https://f.cloud.github.com/assets/29429/1251041/0d4dc7b4-2b14-11e3-84be-369d32fd6f5d.png)