Add 'CareWeb' prefix to POM name.  This is referenced in Help-About and
helps distinguish from other "commons" packages.
Bound buildnumber plugin to the incremental Eclipse build lifecycle mapping.  This invokes the buildnumber plugin at the correct time to add the buildNumber variable for filtering the MANIFEST - This is only considered when running within Eclipse.
Prefixed all modules with a consistent 'CareWeb Framework'. This is used in the MANIFEST and ultimately in the UI Help->About->Installation Details.