WIP: elevator pitch

Resolves #4 and #3 

I wanted it to be relatively simple, but also with some details around the process. Probably needs some massaging

Rendered Markup:

![screen shot 2013-11-21 at 10 21 49 am](https://f.cloud.github.com/assets/359239/1594393/17770d70-52da-11e3-8321-08bc3bc2a914.png)

Thoughts? @dahlbyk @jrusbatch @nikmd23 @avanderhoorn @haacked @shanselman