Ignore extraneous whitespace in tests
Use a template to render the tinycontent

This will allow me to do different things for users who are
logged in and have permission to change the object.
Check behaviour if name given as variable which matches existing block

If you use:

    {% tinycontent_simple foobar %}

instead of:

    {% tinycontent_simple 'foobar' %}

you should get the content block matching whatever the
context variable foobar contains, not the literal string
'foobar'.