specify charset to speed up rendering
compress responses if available
make documents cache 1 week
viewport meta tag
as per googles suggestions, merge redundant selectors to speed up page rendering
use terribly modified version of short that deletes urls when accessed
back to submit
add 404 css
redirect to URL or 404 page
add zeroclipboard for copy button
make the copy button do nothing on mobile
add tomb svg
prepend http:// if there is no protocol specified