Process greeting templates with Smarty

When expanding `email_greeting`, `postal_greeting`, and `addressee`
templates, after substituting the CiviCRM tokens, pass the result
through Smarty.

This way it becomes possible to include conditionals (or other types of
fancy processing) in greeting templates. Example:

  {capture assign=style}{contact.communication_style}{/capture}
  {capture assign=prefix}{contact.individual_prefix}{/capture}
  {if $style=="Familiar"}
    {if $prefix=="Frau"}
      Liebe
    {elseif $prefix=="Herr"}
      Lieber
    {else}
      Liebe/r
    {/if}
    {contact.first_name}
  {else}
    {if $prefix=="Frau"}
      Liebe Frau
    {elseif $prefix=="Herr"}
      Lieber Herr
    {else}
      Liebe/r Herr oder Frau
    {/if}
    {contact.formal_title} {contact.last_name}
  {/if}

The major limitation of this approach is that the `label` field -- where
the actual greeting templates are stored -- is limited to 255
characters. (So the above example wouldn't actually work without some
trickery to make it shorter...) Not sure how to address this problem.

We are wondering whether we should hide this feature behind a config
option, like it is done for Mailings? I'm not sure this is really
necessary here, as the Smarty processing shouldn't be in anyone's way
when unused. The only possible downside is that templates with syntax
errors might produce somewhat obscure warnings or errors in some cases.
However, the greeting templates are generally only set up during the
implementation phase, and never touched by mortal users -- just like
system workflow message templates, which use Smarty unconditionally as
well. Also, it feels wrong to hide such useful functionality behind some
obscure option...

To allow for proper Smarty escaping, this patch needs to introduce some
small changes to the way contact tokens are processed in the greetings.
These shouldn't affect other callers.

To avoid code duplication, a new function is introduced for the template
processing (tokens+Smarty), adding another layer of indirection. This
could be avoided, if replaceGreetingTokens() wasn't used in other
contexts too. (Which I believe is a misunderstanding: I'm pretty sure
the function was only meant for *generating* the greeting texts, by
replacing tokens in the greeting templates when saving a contact record;
and not for replacing greeting tokens in message templates -- the latter
should be handled just fine along with the other contact tokens...)
Introduce new `formal_title` field for contacts

For Individual contacts, add a Title field along with the other name
fields. This one sits between the Individual Prefix and First Name
fields, which is the right place for academic and other formal titles
(not only) in Germany.

It is a free-form text field, as there are way too many obscure titles
and possible combinations of titles for any kind of exhaustive option
list. Also, this field is generally not processed, but rather just
included verbatim wherever the name is used -- so there is no real need
for normalisation.

Note: The field is conditional in the templates, but it's added
unconditionally at PHP level in this commit. That's because we don't
know yet how to handle the configuration best. A followup commit
implements one possible variant for the configuration.

In the actual input form, the field is labled with just 'Title', as it
should be clear enough in this context that it's about a formal title;
and a shorter name seems more convenient... However, we are wondering
whether this doesn't introduce additional confusion?

This commit is mostly only covering the main contact screen. (And some
other generic bits, such as exportable fields etc.) There are various
other places dealing with name fields (especially for billing contacts
and honoree) -- each one implementing it individually (and thus rather
inconsistently...) in a hard-coded fashion. Adapting all of these will
be a crazy amount of work, so we are punting this for now...

(The Right Thing To Do (TM) probably would be implementing some central
name handling code to use everywhere.)

With this commit, the definition of the existing `prefix` field is also
slightly changed regarding the import heuristics, to reflect the fact
that titles are no longer supposed to be stored in the `prefix` field.
Make `formal_title` field optional

Add a config setting to make display of the Title input field (in
contact edit forms) optional.

(This doesn't affect contact view, as the name displayed there is
determined by the "Individual Display Name Format" template instead.)

This is a minimal approach, adding just the title setting. Perhaps it
might be preferable to add a full set of options for disabling the other
name fields as well, while at it?...

(We are willing to do that too, as it shouldn't be too hard, and we have
users for that as well -- but we need some consensus about the right way
for handling this.)

The setting is placed in the "Display Preferences", next to the
"Individual Display Name Format". However, it could be placed next to
"Editing Contacts" (also in "Display Preferences") as well -- it's
somewhat related to both...
Introduce new `communication_style` field for Contacts

Add new field in the Communication Preferences block, mostly for driving
the new conditional greeting templates. (Though other uses are
possible of course.)

The Communication Style field is implemented as radio buttons defined
through an option group (pseudoconstant), similar to the Gender field.
Unlike Gender, it has a default value assigned automatically for new
contacts.

The field is placed just above the Email Greeting, Postal Greeting, and
Addresse controls, as it's meant to be used as a kind of master switch
driving the various greeting templates. Just like the Prefix/Suffix
fields in the name block for Individual contacts, the Communication
Style field is automatically hidden from all forms and views if no
option values are defined for the field.

The database field comes with an index, like all(?) pseudoconstant
fields. Presently the index is not used much (probably the only place
being deletion of existing option values); but this is likely to change
when more functionality is added around this field in the future.
(Search etc.)

The handling of the new field throughout the CiviCRM code base should be
mostly complete. We deliberately punted on some of the obvious, larger
pieces of functionality (search, import, profiles) for now, as they
would require considerable additional effort, so we treat them as extra
features to be implemented seperately upon need. We tried to be complete
with all smaller bits (mostly by grepping for `gender`, which requires
similar handling in most places...); but we might have omitted some,
and/or done some that aren't actually necessary -- it's rather hard to
tell sometimes what a particular piece of code is all about...
Add configuration UI for Communication Style options

Add a page in the Communication Preferences, using the generic Option
handler.

The menu entry is added above the entries for Email Greeting Formats,
Postal Greeting Formats, and Addressee Formats, just like in the actual
contact forms and views.